Table Of Contents

The Secret To Building A Profitable Opt-In E-Mail List In The Fastest Time Possible! 1

Here Are Twelve Rules Of Writing Advertising Copy That Can Make You Millions Of Dollars! ................................................................................................................................. 2

How One Average Guy Went From His Garage To “Cyberspace” In Less Than Two Years - And Built Up A Billion-Dollar Fortune! .................................................................. 3

How You Can Build The Most Excitement And Desire You Possibly Can For Your Product! Make Those Prospects Want It So Bad, It Could HURT! ................................. 4

Mail-Order Millionaires Are No Smarter Than You! ........................................................ 5

How To Deliver A Free Sample Of Your Electronic Newsletter - Without Lifting A Single Finger! ................................................................................................................................... 6

How To Instantly Get People Excited About Your Offer! .................................................. 7

Know The Path To Success - With Feedback! .................................................................... 8

The Secret To Absolutely Making Sure The Internet Auctions You Enter Will Bring You Profits! .................................................................................................................................. 9

How To Use The “Success Association Factor” To Rake In Huge Numbers Of Orders! ................................................................................................................................ 10

An Incredible Way To Make Loads Of Money - AND Help A Worthy Cause While You’re Doing It! DOUBLE BENEFIT! ............................................................................ 11

An Amazing Little Known Trick That Can Quickly And Easily Turbo Charge Your Affiliate Program And Turn It Into A Powerful Cash Generating Money Machine Virtually Overnight! ........................................................................................................... 12

A “Review Package” Can Make You Thousands Of Dollars! ........................................ 13

How You Can Bring In Optimum Profits With Your Back-End Offers! .......................... 14

How To Go From Stone Cold Broke To Riding Your Own Tidal Wave Of Massive Wealth With One Of The Best Kept Cash-Flow Secrets On The Internet! .................... 15

A Fast Way To Get Customers And Visitors To Buy More From You At Your Website! .............................................................................................................................. 16

How To Deliver Hundreds Of Pages Of Information - With NO Printing, NO Shipping, And NO COST Whatsoever! ............................................................................................. 17

THIS REALLY WORKS! A Rare And Unusual Way To Bring In Thousands Of Dollars A Month On The Internet Auctions! ................................................................................. 18

Per-Inquiry Advertising Is How To Get Thousands Of Dollars Worth Of Completely FREE Advertising In T.V. And Radio Stations! ............................................................... 19

FREE PUBLICITY GOLDMINE! Get Up To TEN MILLION PEOPLE To See The Story On Your Product Or Service - Absolutely FREE! .................................................. 20

Five Proven Things That Can Ensure Your Success In The Mail- Order Business! ..... 21

Some Specific Magazines Out There Could Potentially Make You Millions Of Dollars If You Advertise In Them! ..................................................................................................... 22

Competition is MORE Than A Price War! ....................................................................... 23

How You Can Produce An Extremely Valuable Document That Could Make You A Fortune Without Writing Anything! ................................................................................... 24

A Simple Technique To Making Up To $1,000 An Hour Or More! ................................ 25

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1

The Secret To Building A Profitable Opt-In E-Mail List In The Fastest Time Possible!

Now, I’m going to show you the secret to building a profitable opt-in e-mail list in the fastest time possible. This is a unique trick you can use to quickly launch your e-mail marketing program by building your own opt-in e-mail list super fast.

Of course, to have an e-mail marketing program, you need an e-mail list to e-mail to. So get out there and start building your list!

One of the things I want to cover a little bit I go into the main topic is the fact that when I use the word “opt-in,” we are talking about building a list of people who actually want to receive information from you or from anybody else whose list they happen to be on. Opt-in simply means that they are opting to be a part of that list. They are saying they want to receive information and special offers from you.

The opposite of opt-in is, of course, bulk e-mail or spam, which is highly used on the Internet. You want to avoid spam. Spam isn’t looked upon well. You should always use opt-in lists, because you want your offers to be targeted to the right people - the people who are the most likely to visit your web site and purchase your products.

I am going to tell you how to build your own opt-in list effectively and in the fastest time, but before I tell you how to do it, I am going to tell you what to avoid and how to not build your e-mail list in the right way.

The wrong way to build an e-mail list is to simply ask people to sign up to be on your e-mail list. You might see a lot of web sites out there that say, “Join our list to receive future updates,” or something along those lines. They don’t give you any real reason to join their list, to receive e-mail information, and offers from them. If you have this kind of list, you might find that you get a few responses. You might have a few people sign up every week, but you’ll never build a huge e-mail list in a fast time using this method.

You’ve got to give people a good reason to sign up for your e-mail list. You’ve got to give them a reason why they should sign up.

Why would they want to be a part of your list? There are many mailing lists out there, and the people on these lists get junk mail from all the time. Why would they want to sign up for something and actually say, “Yes, please send me something!” “Please send me offers!” “Please send me information from you!” You’ve got to give them a good reason to say, “Yes, please include me in your list!”

There are several good reasons you can use. I am not going to tell you this is the right way. It is a “right way,” but it is not the only right way. Tell them that all they have to do is give you their e-mail address, and you will send them your weekly or your monthly newsletter by e-mail. That’s one way to do it.

Even if you don’t want to publish an electronic newsletter, there are many incentives you can give to get people to give you their e-mail address so that you can e-mail them. You can give away a free report. The offer could be something like, “Anyone who is willing to give their e-mail address gets a free report,” or maybe they get a free chapter in your book, or any series of information that you can give away free.

Maybe you can give away a complete book. Maybe you have some other kind of free gift. The secret that you want to remember is to give away something that has a high perceived value that you can deliver via e-mail or directly over your web site so you don’t have any cost involved. In fact, most scripts that collect the e-mail addresses can actually direct them straight to a point on your web site where they automatically send out the free report.

By giving your customers a reason to give you their e-mail addresses, you’ll be able to build your opt-in list much more quickly than if you just ask them to give you their e-mail without any reason why.

One final tip before I finish up here. When you are asking for their e-mail addresses, don’t just tell them that they’ll get the free report. You should also have a box for them to click that says they agree to receive e-mail announcements and offers from you. That way they realize that in exchange for you giving them the free gift or the free information, it is only fair that they agree to receive the information and special offers from you. Make sure you point that out right there so they don’t look at what you are sending them in the future as spam.

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2

Here Are Twelve Rules Of Writing Advertising Copy That Can Make You Millions Of Dollars!

There are 12 basic rules of writing effective advertising copy. If you will study these rules and use them every time you write a new ad, you will be on your way to making millions of dollars. These 12 rules are:

1) Experiment with different formats to maximize the amount of copy that can fit into an ad!

2) Achieve maximum clarity and impact of key points, even if it is at the expense of eliminating lower priority points!

3) Make every effort to bullet low-priority points, one after another, in the sales letter, and get them to fit into any length with clarity!

4) Immediately reduce or eliminate graphics in order to incorporate more copy. Graphics should seldom be used in a sales letter!

5) Low-priority copy points that can’t be introduced into a sales letter could be used in a brochure or some other form of insert.

6) Consider shifting a high-priority point to a special highlighted insert, such as a lift letter!

7) Know that it is more important to cover key points clearly, completely, and persuasively, than to include the low-priority points!

8) Don’t try to write your sales letter to the exact length on the first draft, knowing that you will likely go back and do some editing later!

9) Don’t try to fit in more copy and end up compromising your sales letter’s readability!

10) Don’t reduce your type size beyond what is tolerable and readable, knowing that clarity and readability are much more important!

11) Provide prospects with proof of claims and believability of key benefits!

12) Never waste valuable copy space talking about you and your company, knowing that people care more about what your product will do for them!

These 12 things can help make your sales material bring in top dollars! You should try to make sure that every sales letter you produce includes all these things! If you do, you will be on your way to making maximum dollars with your sales letters!

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3

How One Average Guy Went From His Garage To “Cyberspace” In Less Than Two Years - And Built Up A Billion-Dollar Fortune!

With the power of the Internet and website marketing, you can literally appear as big as any company that anybody would walk into - very affordably - and still provide that personal level that they can’t anymore. It’s the best of both worlds!

Case in point - the success of Amazon.com. Amazon.com is today valued at multiple billions of dollars. Just two years ago, the president of that company was running that company out of a garage. Literally wrapping up books and taking them to the post office himself.

But he was able to build up his company . . . and the personal touches he was able to incorporate in the business were very attractive to people . . . and now he’s got one of the biggest, companies on the Internet! This is how one average guy went from his garage to “Cyberspace” in less than two years - and built up a billion-dollar fortune!

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4

How You Can Build The Most Excitement And Desire You Possibly Can For Your Product! Make Those Prospects Want It So Bad, It Could HURT!

The key to selling is through appealing to people’s emotions - what they want, what they need. You show them their own pain or inconvenience, and you do so dramatically, so as to upset them as to the situation they’re in.

Then, like a knight on a white horse, here is your product, answer to those people’s troubles! Or, it could be . . . if they’d order it . . .

It is a person’s emotions that make them want to buy products. And here’s an incredible way to really get under a prospect’s skin and make them want whatever you have very bad...

Make the simple act of buying a product appear to be a major lifelong purchase! This is how you can build the most excitement and desire you possibly can for your product! Make those prospects want it so bad, it could HURT!

How do you present a product as such a big, important purchase?

First of all, you can explain to the prospects that your offer is an EXCLUSIVE offer . . . only certain people can qualify to receive the product because of its nature, complexity, worth, etc. This is exciting to prospects, because it’s a statement that not everyone is able to buy it - only those chosen to be worthy. And to be proved worthy is to be more advanced than the peers in their market.

“This is something rare, something for only special people . . . so if I get it, I must be special, right?”

Then, when they reach the order form, make it like signing a legal contract - almost to the point of exaggeration.

Tell them they have to order by certified check . . . because that’s the only way they can get it. Tell them that you won’t be held responsible for how they use the information in the product.

Make them sign and date the order form, maybe once printed and once in signature. Make sure the order form mentions that the signature is a “legal document.”

With all of these different things prospects either have to do or have to qualify with in order to get the product, prospects are going to feel that the product must be something VERY special to deserve this kind of attention . . . and chances are, many of themare going to want the product so bad, it might just hurt wondering about what great information is inside!

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5

Mail-Order Millionaires Are No Smarter Than You!

When you really tap into what the other companies are doing, you’ll find an abundance of ideas. “Borrowing” ideas and implanting them into your own offers and sales messages is what almost every successful direct response marketer does. It has made many companies very successful over the years.

IT’S TRUE! Mail-Order millionaires are no smarter than you! And they’re not doing anything that you can’t do, either. All they are doing is taking ideas that other companies are using to make money and incorporating the ideas into their own advertising copy and offers.

Many times, your best ideas will come from companies that sell products and services that are completely unrelated to your own. If you are only looking in your own market for ideas, you are limiting and possibly hurting yourself.

Most companies look at what the companies making the most money in their market are doing. This is fine, and it can very well be vital to your success. Remember, these are the companies that know your market, and they’re doing something right. Otherwise, they wouldn’t be the success that they are.

Still, the best breakthroughs come from taking ideas unrelated to your own market that other companies are using and then making it work for you. This really separates you from most, if not all, of the other companies in your market, because they tend to follow what the other companies in the market are doing.

Historically in all different markets, there are “Me Too!” companies. They are exactly what the name implies. There’s nothing unique about them. There’s nothing separating them from most of the other businesses catering to their market.

Therefore, most companies have no unique strategies or positioning. There is nothing that will compel a prospect towards one of these businesses, because they are all the same.

Only when a company is truly different and stands out from the crowd will that company be able to gain the attention and interest of the serious prospects, who have seen it all. They are bored with the monotony of the other companies, and they’re looking for something different.

Breakthroughs are out there, and they are taking on the form of what other companies are doing. But those companies are not necessarily the companies serving your market. Look at the ideas being used by companies that are totally unrelated to your market. Find ideas and offers that are great, and ask yourself, “How can I incorporate this idea into my own offers and advertisements?”

This is why you will never run out of ideas that can make you thousands of dollars! You are not limited in where your ideas can come from. All it takes is some thought to turn a seemingly non-related offer into a possible winner for you!

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6

How To Deliver A Free Sample Of Your Electronic Newsletter - Without Lifting A Single Finger!

Instead of cluttering up e-mail with your electronic e-mail newsletter, you could just put up the link. You talk about it and then it’s so easy for them to click instead of having to read through all this blah, blah, blah. This is how to deliver a free sample of your electronic newsletter - without lifting a single finger!

We know people who subscribe to these weekly “e-zine’s” as they’re called and then they start to just delete them without reading them. If you just put a link at the end, keep it short.

If you put newsletters up every month on your site, keep them all content until you get to the end and then have a link. And also the page where you go to click on the newsletter, you can have an ad there, or perhaps two.

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7

How To Instantly Get People Excited About Your Offer!

If your product is a money-making opportunity, one of the best things you can do is put pictures of money on your website! This is how to instantly get people excited about your offer!

When they come to your website, that picture of money will instantly grab their attention. Words take a few seconds to set in . . . but a picture of money is an instantly recognized icon, and is instantly exciting!

Almost everybody would like to have more money, and do less work to get it. Indeed, money has become one of the most important, most coveted commodities of all time. It’s instantly recognized, and it’s instantly desired. That’s why something as simple as a picture of money on your website will instantly have most prospects excited and interested in reading to find out what you have to offer!

And typically, the larger the bill denomination, the more enticing that image is! A one-dollar bill is common - but what about a hundred dollar bill? Or a thousand? Ten thousand? These are even more attractive because they represent more money!

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8

Know The Path To Success - With Feedback!

Another very important ingredient to learning, and therefore success, is feedback. You need to know when you are failing and when you are doing something right or wrong. A good instructor constantly gives you feedback. The Internet provides for almost instant feedback. You can put something up on your site and you know, sometimes within hours and certainly within a day or a week, whether it’s working or not. And on the Internet you can make instant course corrections. That’s another value of the Internet compared to direct marketing or space advertising.

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9

The Secret To Absolutely Making Sure The Internet Auctions You Enter Will Bring You Profits!

There are companies out there that have everything from electronics to toys. You can find their lowest wholesale price, they’ll drop ship the merchandise to your customer, and you can go on the Internet. As long as you make the minimum bid exactly what you’d have to pay for it, then, of course, you also get money for shipping and handling. You could never lose!

Sometimes, you might be trading money. Somebody buys something for $180 and that’s what you have to pay for it, so it wouldn’t be very productive. Other times, you might have $180 bid minimum, and someone bids up to $300. You’d make $120.

You’d get in touch with the company in New Jersey or Texas or where ever they are, and you’d say here’s the shipping label, here’s the payment. Ship it to Mrs. Brown in Topeka, Kansas.

This is a great idea, because we can take advantage of all companies. There are hundreds and hundreds of them who have merchandise, everything from TV sets to toys. Companies will ship the merchandise for us as long as they get paid what they want to be paid.

If you can, start the bidding at a profit so you can’t lose. Then you don’t have to trade money. It’s the secret to absolutely making sure the Internet auctions you enter will bring you profits!

Just go to any money-making or opportunity magazine, and you’ll find a half dozen of the largest companies that are in the business to do this. Eventually, your search will lead you to dozens more of the same kinds of companies.

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10

How To Use The “Success Association Factor” To Rake In Huge Numbers Of Orders!

We know you’ve probably heard of the term “guilt by association.” Well, there is an opposite situation - and it can be very useful in marketing copy!

Positive association is when a person is seen in a good light based on the company around them. This is something you can use in your sales copy to make it more believable, and to make yourself seem more trustworthy to prospects!

The technique is normally used by finding people in your market who are very successful - celebrities in the market, so to speak. Then, you run a picture of them or

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11

An Incredible Way To Make Loads Of Money - AND Help A Worthy Cause While You’re Doing It! DOUBLE BENEFIT!

I have to say that one of the most profitable things that you can do is work with charities. In the “brick and mortar world,” which is how we refer to things off-line (not on the Internet), there are people who put together charity auctions, sales, and benefits that take a percentage of the sales as a standard procedure and generate the rest of the profit for the charity.

Charity auctions can be one incredible way to make loads of money! We’ve seen some people doing this already. You could make some really good money AND help a worthy cause while you’re doing it, which carries a double benefit.

These are the kind of auctions that you’ve seen, like the standard put-togethers that are done for your local church, local schools, and even an individual cause in your community. You might raise money to put playground equipment in the park, upgrade something, or fix a street corner. You can literally use the Hospice’s Oath of Charity.

Here’s one of the benefits of working with a charity: if you’re going to put together an auction for your church to benefit your church, you would speak with the pastor and arrange for them to promote the auction to the church membership.

The same thing could happen if you worked through a school. Offer to put together an auction for them. People will literally donate the items to the auction. This is the power of charity: they donate the items and then you put them up on the Internet Auction sites for the church for a very small percentage of the total take. For example, if you want to make a profit, or you’re just a good-natured soul and you really want to help the cause, by all means, you’re free to donate your time and energy to the auction. There’s actually money to be made doing this for charitable causes.

These people would donate the items, you put them up, and whatever you sell, you’ll take out your percentage and pay the charity. This is the kind of thing that can get some real publicity - one of the powerful things that we see about this whole concept. It’s unique and it’s new. Churches, schools, and various other causes for decades and centuries have had charity auctions where the actual membership comes and buys the stuff from each other. It winds up being, basically, a garage sale with bidding.

What makes this very unusual is that you would sell the items to the world at large on e-Bay or any of the other big auction sites. This is newsworthy. In fact, we would recommend this. You could get in touch with your local T.V. and radio stations and your local newspapers and present them with a press release to the effect that your church or school is holding a charity auction.

The items will be posted to the world via the Internet, and it will be one of the first in the community. Really play it up. Invite the community to donate items to the cause which would bring even more people in. Working with a charity like this gives you a good central location where people can actually bring the items. If you’re doing it for a church, for example, they could bring the items and drop them off at the church or at the school gym so you don’t even have to involve your home office, your address, or information to contact you. They’d literally work through the church, but you’re putting it up on the Internet Auctions for them.

The other benefit, of course, is that when people are buying charity items at a charity auction, they routinely bid pretty low. We’ve seen things go dirt cheap at these charity auctions that really shouldn’t. They know that the item is donated. It didn’t cost anything for the church. If somebody donates a bicycle that’s worth $150 and only gets $70 bid on it, they don’t care because it didn’t cost the church anything and the church got $70 out of it. The guy that donated it gets to write off $150 if they do it right. It works out for everybody in that respect.

From our own experience, we can say that, by putting the auction it on the Internet, you will get a much higher price for every item. They don’t even have to have anybody present at the time when they hold the auction. So they actually free themselves up. It’s not even something that would override the auctions that they normally do, which can be kind of a social gathering. This is something that you can do during the year in between their ordinary auctions.

The downside to this is very small. There’s just up! You have a newsworthy item and you’re benefiting a charitable cause. You could even put that in your bidding, but we wouldn’t. As you put the items up on the Internet Auctions, we would recommend that you do not necessarily mention that it is a charity auction item. That would create a mental thought that, “Oh gosh, I’ll bid low because it’s a charity item.” You could test that either way. We would recommend that you test some by mentioning that it is a charity because it could attract people who might not otherwise bid on the item, too, to help a charitable cause.

This is another excellent way that you could literally set yourself up in business. Perhaps you could even establish yourself in your community as having a real selling profile or a unique selling angle in that you focus on charity auctions, putting them together, and putting them on the Internet for various charities.

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12

An Amazing Little Known Trick That Can Quickly And Easily Turbo Charge Your Affiliate Program And Turn It Into A Powerful Cash Generating Money Machine Virtually Overnight!

My idea has to do with if you have an affiliate program set up yourself. And here’s the secret. Whew!!!

This is something that people right now with affiliate programs have been using to pull in a lot of people with very little work on their own. The secret behind it is a two tier affiliate program. It’s an amazing little known trick that can quickly and easily turbo charge your affiliate program and turn it into a powerful cash generating money machine virtually overnight.

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13

A “Review Package” Can Make You Thousands Of Dollars!

Self-publishing your own book can be an extremely profitable way to make money. Here’s a rare, little-known strategy you can use to make it even more profitable: Book reviewers who work for major newspapers and magazines offer a great way of getting FREE PUBLICITY for your book.

Send “review packages” to these people. Each package should have a copy of your book, a photograph of the book, a news release type of review, and a cover letter that gets them interested and excited. This simple strategy of sending out review packages could help you sell thousands of dollars worth of your book each year.

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14

How You Can Bring In Optimum Profits With Your Back-End Offers!

You want to separate the people on your customer mailing list based on the different types of products they buy, the frequency of their purchase, how recent their last purchase was, and by the amount of money they spent.

Then, once you have the list segmented, you can market to those people even more specifically. You can find the groups that are the most profitable, and you can focus more on them. This is the trick to making very profitable back-end sales! You can focus on the groups that are making you the most money and try to make them more offers.

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15

How To Go From Stone Cold Broke To Riding Your Own Tidal Wave Of Massive Wealth With One Of The Best Kept Cash-Flow Secrets On The Internet!

In this article I am going to reveal how to go from stone cold broke to riding your own tidal wave of massive wealth with one of the best kept cash-flow secrets on the Internet. The best thing about this technique is the fact that you don’t create a thing. You don’t write a single word! You simply create a site that features links to other web sites. The other web sites offer valuable content to web site owners.

A great example is the search engine Yahoo. (Yahoo.com.) Over the last few years Yahoo has created a searchable index of web sites on the Internet. They don’t list the most sites, they don’t have the coolest graphics, and there are arguably better, more complete search engines on the net. They’re still pulling in truckloads of cash and millions of hits daily, though, because they are offering a valuable service.

They make money by selling advertising on their site. For example, if you want to run a two week ad on the front page of Yahoo, it would cost you exactly $88,235.00. Now remember, Yahoo has hundreds, if not thousands, of pages on their site which they can sell ads on. You can do the exact same thing!

Instead of going through all the work to create original content to sell to web site owners, create a directory! Create a searchable index of web sites, companies, and sources offering content to web site owners. Instead of spending your time writing articles or such, you can spend your time doing a little research on the net and creating your directory of content.

Let’s say you go out, do some research, and create a searchable directory of content for web site owners. There are two ways you can seriously cash in with this type of a web site. First, you can sell banner advertising on your site. Let’s say, for example, that you sell banner advertising on your site for just $250.00 per week. In one year, (52 weeks a year) one banner on your site could produce a cash flow of $13,000.00. Plus, your cost is virtually nothing. You do have the overall cost of maintaining your site, but the cost of that banner on your site (taking up just a little bit of space) is basically nothing.

If you have only five pages on your web site and you run a banner at the top and the bottom of each page, your site could create an annual cash flow of $130,000.00 in advertising revenues. If your site starts getting a ton of hits, you can double or even triple your banner ad prices and create an annual cash flow of $260,000.00 to $390,000.00.... and that’s on a dinky five page web site with only ten banner ad spaces!

Many web sites have dozens of pages and many spots for banner ads, links, classified ads, and many other things. A web site with a lot of traffic is really a cash cow for selling advertising. You could also cash in by offering products or services on your site that are of interest to web site owners.

For example, there is one company that will pay you $200.00 whenever a web site owner gets a merchant account through you, if you sign up with the program. If your web site gets just one web site owner to sign up for a merchant account every day, and you get $200.00 every day, 365 days a year, you would make $73,000.00 in one year! If you’d get involved in just two of these no work joint ventures every year, you could create an additional cash flow of $146,000.00.

I’m throwing out these numbers, and they’re not guaranteed. Still, you can see the example of how simple it really can be to make a six figure income from a web site, where you’re not creating products or content, but instead you’re basically selling advertising or engaging in joint ventures with other companies that want to do 99.9% of the work for you!

The best part of this is the fact that you can start this in as little as 30 to 60 minutes a day, doing a little research on the Internet. Remember, you don’t create any content. You simply create an online index of web sites that offer content. After you’ve done this, you then promote it heavily to web site owners. Once you’re getting lots and lots of traffic, you cash in!

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16

A Fast Way To Get Customers And Visitors To Buy More From You At Your Website!

E-mail follow-ups to your website visitors and purchasers. It’s a fast way to get customers and visitors to buy more from you at your website! It sounds very simple but the Internet even makes it simpler. Thank you is a good start. No one says “thanks for visiting,” and it does make you stand out.

The other thing that few people seem to do, which is surprising, is follow-ups on that visit or on your purchase. We know from direct marketing how powerful follow-ups are and they’re just as powerful on the Internet, but infinitely easier.

If you have trouble doing mailing after mailing or follow-up after follow-up, you’ll find it very easy to do on the Internet - and it works like a charm. E-mail is just the easiest marketing tool, and we’re not talking about e-mailing like spam, sending out to a mass list. We’re talking about e-mailing people who have visited your website or made a purchase.

Of course if they’re making a purchase, it’s easy to capture their name and e-mail, but now we need to get you to use it.

The best way of using it is to use autoresponders. You can get automatic autoresponders from outside companies that are very inexpensive, like A-webber or get response.com, and when you send e-mail (to address at that company that is your own address), it sends the customer a series of e-mails. You get to say how often, how long they are, and decide the content - and these follow-up e-mails are done automatically. It’s a very powerful marketing tool.

On one of our associates’ sites he uses an e-mail follow-up that is working very well for him. He sends seven follow-up mailings to anyone who requests information or his free report. It’s done automatically.

When they enter their e-mail address, instead of bothering him, it goes directly to his account at one of these companies. They get the information automatically. That’s the first response.

Then over the next ten days they get reminders of the offers that he has made them. They’re all personalized. It fills in their name for them, and even when the offer expires. They get really nice short little notes that remind them of the offer and tell them how easy it is.

Each note is not a sales letter, it’s really just a note. It’s a follow-up. It’s the kind of follow-up he would have loved to have done by mail, but somehow just never got around to because it took too much organization, time, and money.

On the Internet all that follow-up is automatic ... and it’s free! It happens without him doing anything. The only time he has to get involved is when he needs to reply to someone.

What he has discovered is that, by writing simple notes that were really “folksy” and personalized, that people take this as personalized mail. His typical e-mail response follow-up says, “Hey Ralph, I know you’re busy, but have you had time to look at my offer? I think you’ll find this really something you would enjoy doing, it’s beneficial and a lot of fun. Let me know if you’re in.” Just that kind of message.

37% percent of the people he contacts that receive those messages are writing him to respond to that message. He tell us that caught him by surprise because he figured they knew it was automated mail. They don’t seem to respond to it that way. Maybe it’s because of the way they are worded.

He responds to them because it gives him a perfect selling situation. They respond to tell him why they didn’t buy, why they are not going to buy, or if they have a question. Those are all selling situations. If he followed up with e-mail and someone has taken the time to answer that message, and tell him why they aren’t going to buy, what they are really saying is, “I’m very interested in this or I wouldn’t have gone there. I’m even more interested in it or I wouldn’t have bothered to reply. So convince me, sell me. Tell me something I need to know so I can buy this.” It’s another selling opportunity!

Responding by e-mail is really not a problem at all, because it’s not like sitting down and writing a formal letter. Just a few sentences will do. It’s very personal, very immediate, and speed is important.

Twice a day our friend sits down and respond to any e-mails that are in the box. These people think, “Wow, these people are responsive, they care about my business.” A lot of those turn into sales.

Here’s an example: He got an e-mail from someone that said, “Sorry, can’t buy. I’m just really busy and I don’t have the time.” When he responded, he didn’t even have to address it. Just hit reply and it goes back and he said, “Hey, I’m sorry that you’re so busy and don’t have time, I think you would enjoy this. Just remember while you’re working so hard that the reason you’re working is to enjoy things like this. Take care and remember me when you do have time.” The next day he got an order from them. Just that comment was enough to change their mind. They just wanted him to give them an excuse to purchase.

E-mail follow-up is crucial to your website. It’s something most people don’t do, when in fact it’s a path to put dollars in your pocket. It’s simple, it’s inexpensive, there are no stamps to buy, no trips to the post office, and it’s free!

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17

How To Deliver Hundreds Of Pages Of Information - With NO Printing, NO Shipping, And NO COST Whatsoever!

One of the biggest incentives to get prospects to buy from you is FREE bonuses. These can be difficult for marketers just starting out to come up with though - after all, it’s going to cost something to produce or purchase them.

It’s one thing to have orders coming in, supplying you with money to use. But what if you’re just starting a campaign and don’t have that money for free bonus items?

There is an answer to this problem - E-MAIL! E-mail is how to deliver hundreds of pages of information - with NO printing, NO shipping, and NO COST whatsoever!

For the clients who buy your product online, they could get the free bonus product via e-mail! It costs you nothing for printing or sending to your clients - and all it would take is one document! You could simple forward the same e-mail to all of your new customers, say, on a weekly basis, and they’d have their free bonus product - and it wouldn’t cost you a cent!

You could either send it as the e-mail itself, or, if you had something longer, simply type it up in a word processor like Microsoft Word or Corel Word Perfect and send it as an attached file to an e-mail! This way you could still forward it to all your customers, but give them a much bigger bonus product than most e-mail formats will allow as far as size is concerned.

With e-mail, a lot of new, creative options like this are quickly becoming available. They have the potential to be very powerful - and profitable!

E-mail can be more than a messaging system - it can be the key to supplying the bonus products that will attract many more customers to your business!

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18

THIS REALLY WORKS! A Rare And Unusual Way To Bring In Thousands Of Dollars A Month On The Internet Auctions!

We just have to say that this is one of the most powerful ways to get low cost and even no cost advertising on the Internet!

First of all, it’s low cost. You can post a product up on an auction site, like ebay, that has two thousand members for a couple of dollars. That’s very low cost. We’ve had several products on ebay, and it only costs us a couple of bucks to post each one . . . but you have the potential of reaching millions of people, and all for a couple of dollars. Now that’s low cost. . . EXTREMELY low cost!

You can also have a link that goes to your web site where you can have all kinds of other products in there that are similar to the ones that you posted. That’s the key to making the most money - it has to be related types of products. If somebody’s interested in one product on the Internet auction site and then they go to your web site, they’ll find even more products that are similar, and then it’s actually no cost from there .

All of those sales that you make just stretch out. If you’ve got a hundred products in your web site, it just becomes almost a no cost way of driving sales! The idea is to use your Internet auction site listing to drive people to your web site. You think of those listings as if they were front end advertisements.

In the mail-order business a lot of us run our whole businesses with a very simple model. That model is to have small ads, small postcards, or some type of an offer that sells which brings customers in. That’s all this offer is for. We are all interested in bringing in new customers on a constant, regular basis. Then, once we have them as customers, we try to simply sell them as many similar items as possible.

It’s a very simple model, but that simple model has created billions and billions of dollars in revenue for those of us in the direct response business. Now, using that same model on these Internet auction sites, you have one small listing that is up there continuously. It changes, but you always try to make it your best product. Drive people to your web site, which has many more products, and stay in touch and build bonds with those people!

People now are using the computer to communicate with others and how important it is to communicate. We feel this is very important for you to understand. People now are more cut off than ever before, they’re very lonely, and they’re very isolated. The computer is their link with the rest of the world. People want to associate with other like-minded people.

So, as the world grows smaller, due to a lot of highly technological changes, markets also grow smaller, too. Small companies can come and serve those small niche areas. You can go into business in these small niche areas and build relationships and special bonds with the people. They’ll want to come back and do business with you again, and again, and again. You initially sell them something, then you stay in touch with friendly e-mail messages. They are special items of interest to them because you know exactly what they like.

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19

Per-Inquiry Advertising Is How To Get Thousands Of Dollars Worth Of Completely FREE Advertising In T.V. And Radio Stations!

Simply put, per-inquiry advertising means you will pay a broadcaster a certain agreed-on amount of your products that are sold. They have time to fill; you have something to advertise. If you can convince broadcasters that your product will sell, they will give you free air time. You pay per item sold. It is a money-making and money-saving proposition.

In per-inquiry deals, you go to the station, listen to their problems, and try to help them out. It’s a partnership where you help the station solve a problem, and the station helps solve your problem.

The station’s problem is the dead space they’re not filling, and you’re problem is finding less-expensive ways to advertise your products and services. Per-inquiry deals are how to form a super-profitable partnership with a radio or T.V. station that can net you thousands of extra dollars!

Per-Inquiry advertising is the safest and most profitable way for you to make money. For a per-inquiry deal to work correctly, you should already have a proven “track record” and already market your product or service. You should already be making money with it via commercials.

Now you’re looking for a radio or T.V. station that will accept a per-inquiry offer. You can then show them your profitable track record, which will make them much more inclined to accept the offer.

Per-inquiry advertising, as well as any other free advertising opportunity, is the safest and most profitable way for you to make money. When the media is putting up the money, there is no risk for you. All you have to do is make that product or service work and become profitable. Then, you’ll both reap the rewards!

T.V. and radio stations sell air time, and they always have some dead time. Per-inquiry advertising appears in the dead time, when nothing is seemingly going on.

Once again we go back to the idea that many of the people who should be most attracted to a per-inquiry deal are probably the least likely to get it. If you called many of these television and radio stations up and asked them if you could do it, they would say no.

But, many of these companies will do it. They just don’t want to work with companies and people that aren’t established. You can hunt it down, but you have to be very professional about it and project a good image. Don’t let a little thing like not having enough money ever stop you!

Let us give you a number, say, $100,000 a year. It sounds big, doesn’t it? But it translates to about $2,000 a week. Mostpeople don’t see it like this, though. If you do enough per-inquiry deals and the product you sell costs $50, how many products do you have to sell to make $2,000 a week? Only 20!

And the further you are able to expand your per-inquiry deals . . . the more stations you can get deals with . . . The more money you can make! You can make $100,000 a year doing something most people never even think of doing! And the further you spread out your per-inquiry deals, the more money you can potentially make!

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20

FREE PUBLICITY GOLDMINE! Get Up To TEN MILLION PEOPLE To See The Story On Your Product Or Service - Absolutely FREE!

Here’s something that’s very simple . . . but it’s just incredibly powerful . . .

One of the top ten bites on the Internet is news.com. They get over a million pages viewed every day. Sometimes, if there’s a hot story, they’ll get ten times that many. It’s a news site - It’s like a news station on TV, a news magazine, or news radio. It’s also seen potentially by millions and millions and millions of people.

If you go to news.com, you’ll see their contact information. If you have a hot story, something new, exciting, or interesting, you can find out more by going to this site every day and seeing what kind of a story they run. Then, you can send your news release to them.

We’ve helped people get in the newspaper, and in magazines such as National Geographic, Reader’s Digest, and Wall Street Journal. There’s no reason you can’t get on news.com!

And, Instead of only 1,000 subscribers or a quarter of a million TV viewers seeing it, you have a chance of up to ten million people seeing your news story absolutely free! We can’t even imagine what it would cost to put your message in front of ten million people with standard advertising and marketing techniques. If you did direct mail, and the typical direct mail costs about fifty cents per piece, that would cost you five million dollars!

So, the potential is there to get five million dollars worth of free advertising. That would be the absolute top end. The lowest end, should your news release be accepted, could be about a half a million dollars worth of free advertising just by sending a news release to news.com. Your cost is nothing. You just write the release, click your mouse, and send it off.

Go to news.com every day. Study what stories are on there, what they’re looking for, what their style is, and then try to see someway you can condition your offer and send it off to news.com. See what could happen there!

Another note worth discussing is publicity lists. Gebbie Press has a list of all the editors of magazines, newspapers, television people, and columnists. They have a free disk that you can get. They’ll send it to you to try out like a “test drive.” If you go on the Internet, do a search for Gebbie Press or you can go to gebbiepress.com. It’s also available at freepublicity.com.

They’ll send you these disks, and you can try them out for free. If you like it, you can actually own your own editor list. We know someone who used to sell editor lists. He sold tons and tons of them when he had a very good book out on how to get free publicity. Now, you can get this list and own it instead of renting it!

Our friend would rent out the list for one time use, and he had a license to do that as a public relations firm. Now, Gebbie will send you a free sample, and then if you buy it, you actually own your own editor database. So, it’s a really powerful tool, and it’s very, very inexpensive!

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21

Five Proven Things That Can Ensure Your Success In The Mail- Order Business!

There are many reasons some marketers fail in the mail-order business. Here are five proven things to ensure your success!:

1. Their optimism may have been greater than their knowledge.

Don’t get in a rush! Take your time and learn all that you can. Do research. Do your homework. Learn your market. That way, you stand the best chance of success.

2. They may have tried to sell inferior products that led to few orders or many returns.

People want quality. People want products that work. People don’t want gimmicky gadgets. Create or get high-quality, highly-useful products. The better your product, the less chance it will get sent back, and the less chance you’ll lose money.

3. They may have spent too much money on name lists that did not work, or marketed a product they did not have full control of.

Get the good mailing lists from the most reliable list brokers you can find. There are many people out there with lists that are not good, so you always have to be “on your toes.” Also, do not offer a product that you have no control over. The company producing it might withdraw it from your offers, it may be discontinued, or the company might even go out of business. This can cause massive damage to the company selling the product, especially if the product was a real winner!

4. Others may have mislead their prospects with exaggerated claims they could not back up.

Be as believable as you can. Don’t make outrageous claims that read like they just aren’t true. Use testimonials. Use specific numbers. People believe that if something sounds too good to be true, it probably is. You have to make what you offer sound good, but not good beyond the point of reality.

5. Others simply ignored complaints or refund requests.

Customer service is a very important key to continual success. You have to treat those who have bought from you correctly. You have to be gracious and quick with a refund. You have to take complaints to heart and do your best to correct the situation that brought them about. You serve your market; you do not control it with an iron fist. They don’t have to buy from you, and if you show them you don’t care what they think or what their concerns are, they won’t buy from you.

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22

Some Specific Magazines Out There Could Potentially Make You Millions Of Dollars If You Advertise In Them!

You must pay attention to the people who read those magazines. The key is in the market, not with the product. You have to place your product in the right magazines that cater to the market your product is developed for. This makes choosing the magazines that you advertise in rather simple.

There are magazines for nearly every interest that you can think of. So the key is finding the ones that fit your product. This is why certain magazines will help you make thousands and even millions of dollars!

This allows you to zero in on that specific group - the group most likely to want what you have to offer - the group that is most likely to spend their money on your product.

This is especially useful in specialized markets, like hobbies, because you can key in on the certain types of people that are interested in hobbies by advertising in hobby magazines. Look for a specific target! If you are trying to reach a certain type of interest group, key in on their magazines.

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23

Competition Is MORE Than A Price War!

Price isn’t the only consideration. When most people think of competing, even with the giants, they think of how they compete with them on price. In the physical world that may be more of an issue than it is on the Internet. A recent survey of buyers on the Internet said that the #1 reason for the purchase that they made was convenience.

How convenient can you make it for the customer? They didn’t look for the lowest price on the Internet, they looked for the company that was most convenient to do business with.

Convenience means everything from ease of filling out the form to the ease of finding the merchandise on the site and, most of all, customer service.

The #1 problem in the last Christmas season - the #1 complaint of people who were doing Christmas shopping on the Internet - was the lack of customer service. They couldn’t get answers to their questions. Therefore, the larger your competition is, and the more successful they are, the more customers they have and the harder it is for them to give good customer service.

Instead of competing on a price plane, compete on the creative plane. How can you make the experience of buying easier for your customers? How can you offer a selection that specializes, and how can you offer good customer service? Then, you don’t have to worry about the larger competition.

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How You Can Produce An Extremely Valuable Document That Could Make You A Fortune Without Writing Anything!

Without writing anything you can produce valuable documents. The neat thing about a product directory is you can use this technique to create a product directory that goes into facts and figures about the product, why it’s better than the other guy’s, white papers that they’ve released in their press releases that detail how the product was developed, and why it’s so valuable or why it stands above the competitors.

Provide more information than just a list of products, their prices, and who to contact. Product directories get outdated. Now, you’ve got a product that you need to come back and update once a year, twice a year, or quarterly. Now you’ve got a product that you can re-release and use those press releases that are now pouring into your mailbox to create a new one and keep it updated. It’s an incredible way to get into an industry.

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25

A Simple Technique To Making Up To $1,000 An Hour Or More!

THE SECRET IS WRITING ADVERTISING COPY. Here’s a technique that has made us $1,000 an hour and MORE:

1. Brainstorm. Find all the reasons why your product/service/offer can benefit the person you want to sell it to.

2. Make the longest list you can on all these major selling reasons.

3. Write small paragraphs of copy around these major selling points. String them together.

4. Then re-arrange them. Take the major selling points and put them towards the beginning of your ad or sales letter.

5. Test as many headlines as you can. Writing copy can be this simple. It takes work and time. But this can pay you HUGE sums of money for every hour you spend writing your copy.

The more of these promotions you do, the better you’ll get. The best advertising copywriters make it look easy because of the amount of time they’ve invested in their craft. Your knowledge and experience in this area can pay off. We have earned well over $1,000 an hour for the time we’ve spent developing our various sales promotions. We believe it’s possible for you to do this, too. Follow the get rich-tips, tricks and strategies in this manual to learn all of our secrets.

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