Table Of Contents

Make Loads Of Cash Selling Products That Aren’t Even Yours! ..................................... 1

The Secret Some Companies Use To Make Millions And Millions Of Dollars! ............. 2

Here’s A Powerful Way To Automatically Make $5,000 A Month On Your Website! Anyone Can Do This With Little-To-Know Effort . . . Why Not YOU? ............................ 3

The Two Simple Marketing Goals You Need To Be A Multi-Millionaire! ...................... 4

How Some People Are Earning Well Over $1,000,000 A Year ......................................... 5

How To Get Your Customers To Imagine Themselves Owning Your Product Or Service. Once They Take Mental Ownership, You’ve Got Them 99% Sold! ................................. 6

The Magic Trick To Make Thousands Of Dollars With E-Mail Auto Responders! ....... 7

How You Can Make Money With Any Product - NO MATTER WHAT IT IS! .............. 8

Should You Use A Blind Ad To Promote Your Product Or Service? ................................. 9

How To Make A Ton Of Money Just By Helping People ............................................... 10

Start Your Own Internet Auction Consignment Business! Get Hundreds Of Other People To Pay You To Help Them Sell Their Products! .............................................................. 11

How Huge, Million-Dollar Companies Can Help You Build Your Fortune! .................... 12

Turn $10 Into $1,000! Why You Can Sell Paper And Ink That Costs You $10 For As High As $1,000 - And Your Customers Will Love You For It! ......................................... 13

Remember - Big Thinking Begets Big Success! .............................................................. 14

The Number One Internet Marketing Mistake ... And How To Easily Avoid It! .......... 15

3 Easy-To-Locate Places To Find Rare And Out Of Print Books You Can Buy For Pennies And Auction For Huge Profits! ............................................................................ 16

You Have To Have Faith ................................................................................................... 17

How To Make Lots Of Money As A Web Site Matchmaker! ........................................ 18

Three Ways You Can Use A Simple CD-ROM To Potentially Bring In HUGE AMOUNTS OF CASH! ..................................................................................................... 19

When Inspiration Hits You... Seize The Day! ................................................................... 20

A Scientific New Way To Get Thousands Of Dollars In FREE Advertising For Your Web Site! ..................................................................................................................................... 21

Three Rules For Making Millions Of Dollars In Direct-Marketing! ............................. 22

Growing With Your Profits Is The Ultimate Key To Success! ......................................... 23

How To Give Your Customers More Ways To Contact You And Order More Products! ............................................................................................................................. 24

THE EASY WAY To Publish And Sell Your Own Book! ................................................. 25

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1

Make Loads Of Cash Selling Products That Aren’t Even Yours!

You can get checks and money orders in the mail from these Internet auction sites from people that are bidding on products that aren’t even yours - and you can make a big profit this way!

What we’re talking about is finding a local store and dealing with them exclusively to help them sell their products on the auction sites. If you organize this correctly, you can set it up so that you never have to stock inventory, and you never have to worry about having any products to keep on hand.

There are a lot of different takes on this, but the way we recommend doing this is you could constantly be offering their products for sale. In fact, you could probably do it where you only worked one day a week, other than just checking your auctions and seeing how they’re going.

Be excited about the high bids, and how high the bids are going, and stay in contact with the store, and letting them know how well their product is selling. In fact, they don’t even need to know that you’re selling their products for them. You could do it either way. Stay Focused On Your Back-End Sales . . . Because THEY WILL DETERMINEYOUR SUCCESS!

By keeping focus on your back-end sales and keeping them stable, you can make sure your income doesn’t go up and down like a roller coaster! The most profitable side of your business can make you rich . . . and that is the BACK-END SIDE!

Remember, marketing is all the things you do that make people do business with you the first time and then all the things you do that keep those people coming back to do repeat business with you again and again and again. Back-end sales are the second part of that two-part formula.

How do back-end sales work? First, you sell to the people who first accept your offer. Then, you go back to those people with offers for related products and services to keep as many of them buying from you as you can.

This keeps a certain amount of money coming in. While this is going on, you still have that initial offer out there attracting more new customers. These customers are added to your list of back-end customers. Every time you get a new order from a new customer you have another name to add to your back-end list.

Potentially, the money you make from back-end sales should keep growing and growing, while the front-end offer keeps getting prospects to "bite" and become customers. coming in all the time.

It’s a never-ending cycle that. When it works correctly, it just keeps more and more money. The money made from back-end sales will soon become the money your business is most dependent on. Why? Because it is the most stable amount of money you have coming in. There should always be a certain amount coming in. That money is then used to finance the testing and implementation of other front end ideas you have that will bring you new customers . . . and new repeat customers! Front-end sales are not the most important part or your profits - back-end sales are!

2

The Secret Some Companies Use To Make Millions And Millions Of Dollars!

The secret that some companies use to make millions of dollars is to actually lose money first! Intelligently losing money can make you a lot of money later! Let me explain...

Almost all of the really successful marketing companies realize that their initial offer aimed at attracting new customers is an investment. They have figured out what they will spend, on average, per customer they get on the front-end. They understand that enough customers will order on the back-end to make up for what was spent on the front-end to get all those customers.

This is why it is important for you to have a back-end offer you can make to your customers. A lot of times there is not enough profit from just one initial front-end product to get rich! You must always look for back-end related products to sell your customers!

It is a tough thing to do, though. We are so conditioned into thinking that losing money is bad that we try not to lose any money. That is why you must look at it as investing in a customer that will make you more money in the future than they cost you to get!

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3

Here’s A Powerful Way To Automatically Make $5,000 A Month On Your Website! Anyone Can Do This With Little-To-Know Effort . . . Why Not YOU?

If you have a merchant account - or even if you don’t - here’s a great way to create an ongoing residual income for yourself. Here’s a powerful way to automatically make $5,000 a month on your website!

If you’ve got 100 people - 100 banners or however many you had on your Site - and you’re charging just a few dollars a month for that, you create a nice income for yourself just automatically every month charging them to leave that banner on your Site.

This way you know every month exactly how much money you’re going to make.

For instance, if you did charge $50 a month and you gave your customer some prominent advertising space - rotating banners that rotated quite a bit - all you need is just 100 customers!

And every single month without doing anything at all you’d make $5,000 a month on your Website! That’s incredible! And again, it’s all pure profit too! Anyone can do this with little-to-know effort . . . why not YOU?

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4

The Two Simple Marketing Goals You Need To Be A Multi-Millionaire!

There are two goals that every direct-marketing business needs to strive for to gain the profits and success they desire.

1. Sell an initial product. You need to create a great front-end offer that will attract the most new customers. You will use this product to get as many new customers who have never bought from you as possible. Then, after you have this first goal accomplished, you will be ready to implement the second goal.

2. Resell them with a related product or service. This is the goal you must attain to become rich. You keep selling them related products over and over again. This is how you can build a solid foundation of profits with your customer base while continuously trying to bring in new customers.

When you get these two steps to work together, your business is almost definitely going to be successful! Soon, the business will almost automatically fall into a cycle. Every month will see new income building because of the new customers, while your current customers just keep on buying your back-end products! It can eventually snowball!
Unfortunately, this important profit cycle is one that many businesses are missing out on. They spend too much time trying to get new customers on the front-end and not enough time reselling those customers on the back-end. They never reach their financial goals because they are missing the back-end sales! Don’t get caught in this business death-trap! Make sure you do all you can to make more money on the back-end from people who already purchased from you before.

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5

How Some People Are Earning Well Over $1,000,000 A Year

Some people are earning well over a million dollars a year in the mail-order business. Here’s the secret they are using:

1. Begin with the end. Set a goal of bringing in $1,000,000 in sales.

2. Break it down. How many products will you have to sell to achieve this sales volume?

3. Then develop a simple plan. YOUR PLAN CAN AND SHOULD BE SIMPLE:

• How many products and services will you have to sell?

• What strategy will you use to sell them?

• What kind of response do you need to generate?

• How many prospects do you need to bring in every week?

How many of these people do you need to close - at an average sale of $___? For instance: $1,000,000 is about $20,000 a week - or about $4,000 a day for a 5-day week. If your average sale is $500 then you must make eight of these sales a day.

If you are using 2-step advertising to generate leads - and your average close ratio is 10% - you must bring in 80 leads a day. See how easy this can be?

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6

How To Get Your Customers To Imagine Themselves Owning Your Product Or Service. Once They Take Mental Ownership, You’ve Got Them 99% Sold!

The concept we’re going to discuss here is visualization - and it’s how to get your customers to imagine themselves owning your product or service.

The idea here is to use copy and photographs to give that potential customer the ability to picture themselves enjoying the benefits of owning and using the product you have to offer them.

Typically, marketers will utilize visualization by placing photographs of the product in the copy. They might include pictures of the product doing whatever it is it’s supposed to do, along with people using it and enjoying using it . . . and enjoying the benefits of using it!

Visualization can also be inspired with copy . . .

“Imagine yourself making more money a week than you used to in a month’s time punching the time clock . . . living in a beautiful home, sending your children to the best school, and knowing you won’t have to worry about the cost of their college tuitions when the time comes. Imagine being able to take days off when it suits you - no reprimand, no bosses staring you down - just a calm beachfront at sunset, the only things moving the wide, blue ocean and you and your spouse as you walk in the sand, holding hands . . . “

7

The Magic Trick To Make Thousands Of Dollars With E-Mail Auto Responders!

In our business, we do a lot of lead generation advertising, mainly through magazines, postcards, classified ads, and display ads. When we get someone to respond to our lead generation advertising, we then set them up in a sequence of letters.

For example, we may have a classified ad that offers a free report. They will contact an 800 number and leave their name and address. We have a company that transcribes those names and addresses for us and e-mails them to us on a daily basis. Then, we will mail to them the report. Let’s say we get one hundred leads one day. Out of those one hundred, we’ll have “X” amount that will buy from the first report. We’ll still have some that requested it that did not buy. So, three weeks later we’ll send them a second report. We’ve got some campaigns where we’re up to a sequence of five and six letters after they become a lead.

Well, one thing we’ve done in the past quite often is take this same concept and use it with auto responders. We’ve sent a lead generation e-mail message to targeted opt-end e-mail lists offering free information. The response mechanism would be an e-mail address which sends them to an auto responder which would have our sales letter.

This auto responder just automatically e-mails them the sales letter. The ones who don’t buy from that letter will get another letter automatically a couple of weeks later. The auto responder does this. We’ve talked about placing classified ads. That means your prospect would have to send an e-mail to your auto responder. The auto responder will automatically send whatever you’re offering for free.

Another great thing about the auto responder is it captures every e-mail address that requests the information, so you’re building an e-mail list that you can e-mail other offers to in the future! This is the magic trick you can use to make thousands of dollars with E-mail auto responders!

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8

How You Can Make Money With Any Product - NO MATTER WHAT IT IS!

There is a fixed cost to run advertising. You pay so much per thousand for direct mail, and you pay so much for space advertising in various publications. You are going to pay that amount whether your advertising is highly successful or if it fails. Therefore, you should test to find what works the best and brings you the most profits.

This is how a little experimentation can make you a fortune over a period of time! Simply by testing your different ideas inexpensively, you can find the things that are the most profitable. Then, you can use them to bring in more profits.

So it is vital that you test different offers, concepts, techniques, and appeals, and then analyze the resulting data. You can dramatically increase your profits and results if you zero in on what works best and discard what does not. Through testing you can make money with any product - NO MATTER WHAT IT IS!

You may have to experiment on how best to advertise a product. Perhaps you have not expressed why your product is superior to your competitor’s. Maybe your no-risk deal is not strong enough, or you have not addressed all of the strong benefits your product offers.

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9

Should You Use A Blind Ad To Promote Your Product Or Service?

Blind ads work for some products and services but not for others. People don’t get to see your product or service, and all they have to judge it by is your ad copy. Sometimes you can tease them with a blind ad and make them curious enough to respond.

Remember, part of the compelling nature of buying products through the mail is looking forward to getting what you ordered. Blind ads make people want to see what you really have, and the anticipation is something people really enjoy.

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10

How To Make A Ton Of Money Just By Helping People.

Having a company that sells products and services which are designed to help people get something valuable they really want is the secret to long-term success. Think about this. Think about all the ways you can serve people and help them get what they want. Remember this: Every product or service solves some kind of problem. You should pick the items that solve the biggest problems. These are the items that can make you the most money.

Then develop as many ways as you can to help the people who buy these items to solve their problems. MAKE THIS YOUR MAIN FOCUS. This is the simplest, easiest way we know of to get rich by helping people.

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11

Start Your Own Internet Auction Consignment Business! Get Hundreds Of Other People To Pay You To Help Them Sell Their Products!

You could start your own Internet auction consignment business, and have hundreds of other people pay you to help them sell their products! All you have to do is set up a website which people can buy space on. It’s sort of like you have a consignment store, and people are buying space in your store, but now you have a web site. You have space on your web site available.

You could charge them every month in the area of $30 to $70 - if you can get $100 a month, get it. You have to sort test this out and find out what the market will be willing to pay and what prices are going to be most attractive. Then, you do some listing on the Internet auction sites for the best items that you have in your consignment site.

People can come to your web site, they can buy through the auction sites, or some people will just come directly to your site and then buy these products there. Then, you earn 20% commission on each item that is sold, plus you get to wake up every morning, and know exactly how much money is going to come into your business!

How can you know that? Because you’ve got people that, month after month, year after year, have their space on your auction site. It’s a great business! Many people are already earning good money this way. They’re not on the Internet, though - they’re doing this locally. Many of them aren’t even very experienced business people!

They’re making money, and they really don’t even know what they’re doing.

So, here’s the principle behind this. Everyone who has something to sell, and THAT MEANS EVERYONE, is always going to be willing to pay you a percentage of their profits if you can help them sell their items. You become extremely valuable by helping them make money, and they make money by paying you more money.

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12

How Huge, Million-Dollar Companies Can Help You Build Your Fortune!

By showing other companies that you can expand their customer base and bring in more profits, they will be much more willing to do business with you. And, the bigger the company is, the more willing they tend to be to pay for your services.

Why? Because the big companies are in for the long haul. They are not worried about their day-to-day survival. They’re not worried about paying their bills. Everything for them is automatic at this point. They have more than they need, and now they are in business to make the most profit they absolutely can.

These companies have more money to spend, so you can ask for a higher amount of the profit margin. Also remember, many of these companies’ goals are to simply make the most profits that they absolutely can. Since they don’t have much to lose and a lot they could potentially gain from your proposition, they will be willing to let you have a higher percentage of the profits because they will still be gaining anyway. This is how million dollar companies can make you piles of money!

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13

Turn $10 Into $1,000! Why You Can Sell Paper And Ink That Costs You $10 For As High As $1,000 - And Your Customers Will Love You For It!

Many times we see companies selling products for hundreds or even thousands of dollars that only cost a few dollars to print. If it only costs you ten dollars to print out and ship a product, a thousand dollar price tag makes for a huge profit margin! Turn $10 into $1,000! It can and does happen!

How is this possible? The price is only subject to what kind of value the product or service delivers. An informational product that supplies the owner with a lot of value and worth will be worth a lot more than the simple paper it was printed on and the ink on those pages.

Price is no object as long as you build a super-high perceived value! A lot of people are afraid to sell things for too much money. We used to be that way. We used to be so self-conscious about selling our different products and services and asking quite a bit of money for them. However, we do it very comfortably now.

As long as we build in tremendous value and you’re showing people that the benefits that they’re going to receive can potentially be worth far, far more than the price you’re asking, you can ask them for quite a bit of money. This is why you can sell paper and ink that costs you $10 for as high as $1000 - and your customers will love you for it!

Most people underplay it. They always ask for too little money instead of too much money. Every market has a ceiling and once you go over it, as far as a certain price goes, you start losing sales instead of making sales. However, most people are far too cheap. They ask for far too little. Don’t let yourself fall into this mindset.

Research your market - find out how much products similar to your own are selling for - and use that information to find yourself a comfortable profit margin for what you’re selling!

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14

Remember - Big Thinking Begets Big Success!

Many people have been in the business a lot longer that T.J. and I. They are intelligent, experienced people with a lot of knowledge. But the size of their income doesn’t reflect that.

They’re not making as much money as they could. Why? Because their goals and thinking are not big. They see themselves as small operators. Therefore, they’ve always been small operators. They’ve never decided to get rich in this business. This is why big thinkers do make big money.

The people who get rich decide that getting rich is what they’re going to do. They set out to do as much as they can to make as much money as they can. Consequently, their dream does get turned into reality. Because they think bigger, the actions they take are right in line with their thinking.

There are many ideas on making money. Once you know the basics, it’s really no big deal. You have to remember, though, some ideas will produce thousands of dollars, some will produce tens of thousands of dollars - and some can produce millions of dollars. What are you going to do? Which ideas are you going to focus on?

This is directly related to the goals that you have. If someone doesn’t have a solid goal or a desire to get rich, then they could very well spend a lot of time on ideas that will never generate huge amounts of income.

Some big thinkers set goals that are unrealistic, though. In the end they get frustrated and give up. Everything comes in steps. Many seriously want to get rich, but they need to focus on the knowledge they need and getting started. This is why big thinkers don’t always make big money.

They should start out learning to make thousands of dollars a month, then learn how to make tens of thousands of dollars a month, and so on, fine-tuning it along the way.

Many people want to make millions overnight. They don’t realize it takes time. You don’t start out making millions. It takes a while for everything to fall together.

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15

The Number One Internet Marketing Mistake ... And How To Easily Avoid It!

What we would like to talk about is what we call the number one Internet marketing mistake, and how to easily avoid it.

Here’s the mistake: The fact that most people on the Internet are trying to get rich by selling one product. They have no back-end whatsoever. That’s a terrible mistake!

People become so confused, and they’re delusional in the sense that, yes, there are millions of people on the Internet. All you should concentrate on is a small group of those people. If everyone is your customer, no one is your customer. That’s something that a lot of direct marketers have been preaching for a long time and it’s absolutely true.

Jay Abraham tells his students that trying to get a new customer is very similar to pedaling a bicycle up a big hill in the hot summer heat. You’re sweating, you’re pumping. When you get up to the top you almost have to get off the bike and push the bike up.

It’s difficult work to get a new customer, but to resell to that same customer, is like pedaling that bike down hill. You can lift your hands right off the handle bars, if you’re good at it, and just coast all the way down. Think about that analogy.

That analogy has served us greatly over the years. People hear about our success - the fact that we have gone from a small amount of money to millions - and they seem to think that we’ve done that by selling to huge numbers of people. Nothing could be further from the truth.

We have built our fortune, and other people have built their fortunes, by only serving small groups of customers. Every week we bring in a steady stream of new customers, but it’s not that large of a group. It averages about 400 to 700 new customers a week. We simply go back to those people and resell to them again and again. That’s what the back end business is all about, and remember, all the profits come from the back end.

We’re ashamed and embarrassed about it today, but we used to be those people that used to just say, “What if a million people would just send me a dollar.” We would think about that all the time. How can we get a million people to send us a dollar?

That’s delusional. A million people aren’t going to send you a dollar. The secret to getting rich is to sell to smaller groups of customers who consistently send you money for various products and services again and again. If you can get enough of those customers who re-buy enough of your products or services at a large enough profit per transaction, you can get rich.

It’s a simple formula. Don’t let the simplicity fool you. It really works.

You have to think of each one of your customers as having a lifetime value. Get past that first sale. Think about those people coming back again and again and buying from you, and each time you resell to those people your profit actually increases because the cost to get those people is long since gone. It’s more profitable to resell to those people.

You have to have intimate knowledge of the people you sell to. You have to know what kinds of things they want and then you have to somehow give those people similar, related products or services that they bought the first time.

To keep them coming back again and again you give them irresistible offers. You model after some of the direct response marketers that are out there selling to their customers again and again. Become customers of those companies, get on their mailing list. Find out what they’re doing. You’ll find out. The truth is you’ll see it. It’s really simple.

The companies that are making the most money are just doing things to befriend their customers. They’re showing their customers that they care. They’re giving them good service. They speak the language of their customers. They’re staying in touch with them.

This is so easy to do with the Internet. It’s so easy to build your e-mail list and just do repeat offers to your list.

Also, you should segment that list. Keep the best of your customers separate from the rest of the customers so you can send different e-mail messages to the better customers or different customers that bought different products.

Never before in history have we ever had a high tech breakthrough like the Internet that gives you the power that this does. Now you’re able to stay in touch with your customers for pennies. Think about that. You can build profitable relationships with the people that you do business with by sending them these repeat e-mail messages for a lower cost than any other time in history. That is so exciting.

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16

3 Easy-To-Locate Places To Find Rare And Out Of Print Books You Can Buy For Pennies And Auction For Huge Profits!

There’s a Mr. Reginald Hunter in Philadelphia, Pennsylvania, who has a fabulous collection of rare books. It’s valued at $3,000,000. He’s been a collector for over 50 years. We heard about him on PBS, the public television station.

He specializes in first editions, mostly fiction, by famous authors, and books about the Civil War. Recently he was interviewed, and he was asked about his $3,000,000 collection, and how much he had to pay to amass it.

Did it cost him $3,000,000? “No way,” he said. The most expensive book he has in his collection is a Civil War diary by a young Union officer, and he paid $73,000 for that book several years ago. Today, he’s been offered $150,000 for the book, but he doesn’t sell his books anymore. He said that he used to buy and sell books and make pretty good money doing it. He’s fallen in love with his books. He’s not just a book collector, he is a book lover.

He’s got over $3,000,000 worth of books, and he’s never going to let them go until he dies. He’s going to give them to the National Archives and a library in Philadelphia where he lives.

Well he paid $73,000 for a rare Civil War diary that is worth $150,000. That’s a pretty good deal! But, if you’re like us, you’re probably saying, “I don’t know if I want to pay $73,000 for a book.”

Ok then . . . his second most valuable book is a rare first edition by the famous American author, Mark Twain. We’ve all read Huckleberry Finn and some of Twain’s other books. This book is now valued at $60,000; he obtained it a few years ago at a West Virginia thrift store, and guess what he paid--$7.50!

That’s right, a book that is now worth $60,000 that he could quickly sell to collectors (there are about 150,000 rare book collectors in the United States alone) cost him $7.50! Now, that’s exciting!

Mr. Hunter also said that he was able to buy many, many books for $20 or less that are now worth at least a thousand dollars each!

So, where do you find books for less than $20 that we can sell for many hundreds or many thousands of dollars? The wise collector gave us his three favorite hunting places. Hereare 3 easy-to-locate places to find rare and out of print books you can buy for pennies and auction for huge profits!

1. Thrift stores and second-hand stores.

2. Used bookstores.

3. Small antique stores.

These three types of stores are all over - there’s hardly a town anymore that doesn’t have at least a thrift store and an antique store, and most small cities have at least one store that’s a source of used books! And the best thing is, typically these stores have no idea how much some of these books are actually worth. They don’t take the time to find out . . . but you could, and if you find the right book, you could sell it on an Internet auction, and make hundreds, or perhaps thousands of dollars!

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17

You Have To Have Faith . . .

Many times you just have to start out with faith. You don’t know how things are going to work out, but you keep moving forward, putting it together one piece at a time.

Many people see all sorts of great offers and ad copy that is all put together and they assume these people are exceptional. But, the simple truth is, almost all of those campaigns were put together a little piece at a time. Parts got added, tweaked, and fine-tuned along the way. This is how to crank out huge money-making projects that can make you millions!

Everything was begun with one initial breakthrough idea and faith. All of that started out as simple ideas and concepts. Then it expanded and was developed from there.

Just get out there, have faith, get started, and build. That’s how to unleash your full money-making power! Put it together a little bit at a time, while always moving forwards in a positive direction with positive dreams and goals fueling you on. This is the super short-cut to making major amounts of money!

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18

How To Make Lots Of Money As A Web Site Matchmaker!

I would like to talk about how to make lots of money as a web site matchmaker. When most of us build a site, our entire concern and focus is on the site. We worry about our domain name, giving that right. We worry about our search engine placement. Are we going to be high in the search engine? Can people find us? We worry about the right headlines, the layout, how the site looks, if the order form works, and whether or not we have a good shopping cart.

The very last consideration we get to are the links from other web sites to ours. The truth is, links from other web sites are extremely important. Most visitors get to your sites from other sites. More visitors will find you from other sites than from search engines. Those links have to exist before they can work for you!

This is the way people surf: they go to a site of interest, look at the links, see other sites that relate to the same subject, and travel there via those links. That’s how they move through the Internet. Therefore, links are very important!

When you are designing and putting up a site, links are always the very last thing thought of. You can always look at a new site and there’ll be one, two, or maybe three links, and they’re usually seriously lacking.

When the search engines now rate sites, one of the things that moves you up in the rankings is the number of links to your site. Links are not only necessary to bring traffic to your site, they’re also necessary to get you up in the search engine rankings. The logic the search engines use is very realistic. They say, “If there are a lot of links to the site, then there must be a lot of people who think this site is useful, and so, therefore, it deserves a higher ranking.”

What I am suggesting is you form a match making service. Go out and Find sites that need links and provide additional links to that site for a fee.

This would be a very simple service. It would be easy to sell and easy for someone to understand. You could give it a name like linkmakers.com, linkgetters.com, or, linksource .com, and you solicit other web sites to solicit and set up links for them from other sites.

They’ll have to be reciprocal links. The site will have to agree to give a link back to the other site... but that’s fine! That helps everyone, and it also helps in the search engine ratings. This is a very valuable service!

If you’ve ever sat down and started establishing links to your site, you’ll know it is a very time consuming job, and people don’t know much about how to get started. People tend to be a little shy when it comes to asking for links.

You can do it! You can systemize it, and you can make some good money doing it! It is a very valuable service! You begin by charging a base fee. Then you charge so much per link that you add to the site. Of course, your client would probably want to be able to set a limit so it wouldn’t be open-ended, but you can get a respectable fee, and then you can continue to build over time by getting paid every time you add a link.

You work out a system. If you’re experienced in direct response marketing, you can easily create a series of approach letters that can make a good case for someone allowing a link to the site that you’re working for. You can systemize this whole process and hire someone to do the work for you.

You contract a bunch of college students who are looking for part-time work to actually go out and establish the links for you. This way they get paid for doing something they enjoy - and they enjoy surfing the net! Then you split the link charge with them. You make the base fee for the set-up, then you give the student half of what you make for each link they add.

If they add a link, they just look at the site, see what the requirements are in terms of what it relates to, and then go out and search. Then they use the letters you’ve provided to contact those other sites and offer to establish the links.

It’s a very easy business to manage! You can devote your time to soliciting sites, and your college students can do the work for you by establishing the links. It can be a repeat business because you can come back to the same customers over and over every few months, and add a few links to help keep their site fresh and new traffic on the way.

It’s a very simple business to start! It doesn’t take a large investment, and it really is a valuable service that can make you money and be of use to web site owners.

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19

Three Ways You Can Use A Simple CD-ROM To Potentially Bring In HUGE AMOUNTS OF CASH!

There are three different ways that I see (there may be more) to use this CD-ROM to make money for yourself.

First of all, you can simply sell it yourself. You can slap a price tag on it that is virtually any price - CD-ROMs are cheap to duplicate now. If you find the right supplier, you can get them done in quantities for as little as a dollar, or sometimes even as little as fifty cents if you duplicate enough of them at a time.

You could sell them anywhere from $19.95 if they don’t have a lot of information on them. You could even sell it for up to $99, $150, or $200 if it has a lot of high quality information on it and is a real value to your customers.

Another way you can sell it is to create a distributorship and let your customers sell it for you. In our business people like to sell products. If you have a customer base, you could set up a simple distributorship and let them buy the CD’s from you in small quantities for two, three, four, five, or six dollars a piece.You can make a profit on each CD-ROM that your customers sell for you. Then, they can go ahead and sell them for you, and they can keep a nice profit on each one they sell.

You can make a profit on each CD-ROM that your customers sell for you. Then, they can go ahead and sell them for you, and they can keep a nice profit on each one they sell.

Another way is to sell master rights to your CD. Maybe you’ve got other people who are interested in your CD. It’s taking off like wildfire. You’re getting a lot of sales. You can find people who would actually pay you $500, $1,000, $2,000, or maybe even as much as $5,000 to be able to have the rights to duplicate your CD-ROM, just like you do.

That’s three ways you can use this CD-ROM. You could also give it away as a premium if you wanted to, since they cost fifty cents to a dollar apiece to have copies made.

You can give it away to people who buy another package that you have, if you’ve got other products. There are lots of things you can do with a CD-ROM. Create a CD-ROM that has something to do with the Internet, or is on a hot topic that you know of or you’re interested in. I think that that’s a good way to create a product and you can do it fast, in one day or less!

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20

When Inspiration Hits You... Seize The Day!

When you are hit by inspirational ideas, write them down. Usually, they will hit at the strangest moments. They sometimes hit when you’re doing something completely unrelated.

Sometimes, our best ideas will come to us while we’re having troubles with our business. We might have low sales. We might have a great-selling product suddenly bottom out, or any number of problems. Then, suddenly, we’ll be hit by an idea, we’ll go with it, and we’re alright . . . But usually the idea deals with a different product than we were having trouble with.

They say that "necessity is the mother of invention." Sometimes, when your "back’s against the wall" and you have problems you have to solve somehow, you will be presented with an opportunity that will offer a solution to the problem.

Inspiration comes fast, and you have to seize the moments when they come. Take advantage of it. Get it down on paper while you’re excited and while it’s still fresh in your mind. Why not wait? Because it won’t last very long. It will go away. It’s better to have them written down; otherwise, you won’t remember everything.

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21

A Scientific New Way To Get Thousands Of Dollars In FREE Advertising For Your Web Site!

News releases are really the king of publicity - they are THE #1 way to get it.

There’s a web site on the Internet called Edcals.com. It’s made up of editorial calendars - that’s why they call it Edcals. It’s an editorial calendar search engine.

Search engines are programs located on remote servers Internet surfers use to search for things on the Internet. Typically, they type a word or two naming or describing what they’re looking for and the search engine goes out and locates all of the web sites within its reach or databanks that features information about that topic.

Well, Edcals studies a database of more then one hundred thousand upcoming stories and special issues from just about every leading U.S. magazine and newspaper in America. It not sound true, it may seem incredible, but it’s true . . . almost all the newspapers and magazines in the United States have loaded their editorial calendar into this computer data base to make it easier for people who want to submit a story.

It’s just incredible. It’s almost too good to be true. They tell you in advance what they’re going to write about next month, next week, and the rest of the year, all of next year. It’s a year ‘round collection of editorial calendars!

For example, let’s say a business magazine is going to run a story about how people are making money with CD-ROMS. You would suddenly know, three months in advance, that they were about to run this story about CD-ROMs, let’s say, in INC magazine. If you had a CD-ROM product or a web site that offered CD-ROMs, that would give you a chance to create a news release and send it to this person who’s an editor, by name, at that publication and say, “I saw on edcals.com, on your editorial calendar, that you’re doing a story on the CD-ROM. I wanted to send this news release to you, and if you have any questions, give me a call.”

The next stage would be the news release the way Russ described it. You would be positioning yourself, and you’d get a slant or an angle on your story because it would piggyback on what they’re already going to do. It’s a scientific new way to get thousands of dollars in free advertising for you web site!

Scientific, you ask? Very much so! There’s nothing random about this - with Edcals, you know when they’re going to run the stories that will have the most in common with what you’re offering . . . and you’re able to prepare beforehand!

Think of it as a window - just as the space shuttle has to approach earth through a “window” of calm, this too is a window - it is that point when what you have to offer will be most readily accepted. And since it’s a news release, when and if it finds a home in a publication, it will be totally free . . . because the editor WANTS to run it! You’ll be saving money that you’d have had to spend on ad space in the very same publication - which could be thousands and thousands of dollars in a national publication!

You don’t have to go to them and say “Wouldn’t it be great to do a story on CD-ROMs and include some information about my web site.” They are already doing the story. The same goes for just about anything.

Whatever you’re selling (if you have a variety of items on your web site - which is a good idea - or if you have more than one web site - which is also a good idea), you can position these to fit in with these editorial calendars. When you start reading them, all of a sudden, your mind is just brimming over with ideas. You see that here’s one about working at home. Here’s one about moms who are able to quit their job and stay home. Here’s another one about people who are moving back to the country because now that they’re hooked to the Internet, they don’t have to commute and sit in traffic. They can work over the computer.

Here’s another one about Internet auctions. Here’s a story about home gardening. Maybe you have something that would relate to that. Here’s one about health. Here’s one about the changing dietary habits. Maybe you have a diet book.

Another great thing you can use to your advantage is the fact that all of the scheduling is done so far in advance. If a story idea isn’t going to appear for a few months up to a year, then you might well have enough time to CREATE product that deals with that same topic!

Free publicity is one of the most powerful tools a marketer can have on his or her side - and now, with resources like Edcals out there, the process has become even simpler and more scientific than ever before!

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22

Three Rules For Making Millions Of Dollars In Direct-Marketing!

There are three basic rules you must understand and follow before you can make millions of dollars in direct-marketing. These rules are simple and easy-to-follow. If you use these three rules, you can potentially make millions of dollars!

These three simple rules are:

1). Market Research

Market Research is simply finding out what the people in your market are buying, why they are buying it, who they are buying it from, and what they are paying for it, etc. Market research is studying your market to learn about their buying habits. Market research is an exciting part of making money! Many times it can give you a new marketing idea or approach!

2). Accumulating Effective Mailing Lists

Your mailing list is the most vital, important part of the offer. A business could create a spectacular offer brimming over with benefits and value, but if the business had a bad mailing list, it will get very few of the sales itcould have had. The flip side is sometimes true as well, though. You could have a mediocre offer, but mail it to an excellent mailing list, and do extremely well!

An efficient, excellently received mailing list is a boon to the business that knows how to use it. Good lists are extremely valuable, due to the amount of sales they pull. Good mailing lists are made up of the best customers or prospects you sell your products or services to.

3). Customer Follow-Up

All this means is going back to your customers again and again. When many people get into business, they think that all they have to do is sit back and wait for the phone to ring. They wait for business to happen, rather than making it happen.

Customer follow-up, then, is keeping in touch with customers by sending them other mailings. The business always is trying to sell its customers other things related to the first purchase!

So, again, the three things you must do in order to make money in this business are:

1. Market Research
2. Accumulate Effective Mailing Lists
3. Customer Follow-Up!

If you will make sure you do each of these things, you will be well on your way to increasing your profits!

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23

Growing With Your Profits Is The Ultimate Key To Success!

The people who grow with their profits are the people who will find the most success with mail-order.

Profits are a sign that you’re doing something right. Luck can always be a factor, and it will always smile upon the people who refuse to quit and keep coming up with new ideas.

They say luck comes when preparation meets opportunity. The truth is, if you’re using the profits of your business to grow, and you stay flexible to new ideas and new things, you will always be able to do well.

Always keep that cash flow moving, and use your profits to expand to get more business. When you do, you’ll find the success you’re looking for.

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24

How To Give Your Customers More Ways To Contact You And Order More Products!

Oftentimes when we have seminars or other events our customers attend, we ask them if they’ve ever bought from companies other than us. Most of them say yes, but that they don’t anymore.

We ask them why they don’t buy from those other companies anymore, and we almost always get the same answer . . . “It didn’t seem I could ever get a hold of someone at their company. And when I finally would get someone they wouldn’t know what was going on. It was frustrating.”

t’s sad to say, but it’s true - as many companies become more successful and larger, it becomes more and more difficult for customers to contact them and communicate efficiently. The company bureaucracy grows, messages have to travel through more levels, and it can become very frustrating for customers.

Eventually the customer gets tired of the aggravation of only talking to machines or waiting for calls that never come or speaking to employees that have nothing to do with their particular situation . . . and that company will lose a customer.

We cannot stress to you enough how important it is that you give you customers good access to communication to you and your company. It is through communication that the customer will get what he or she wants, and will remain satisfied with you.

So give them plenty of ways to get in contact with you! Telephone, Fax machines, e-mail, voice mail, postal service . . . this is how to give your customers more ways to contact you and order more products!

Keep the lines of communication open, and you’ll keep a lot more customers happy - and therefore receive more orders!

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25

THE EASY WAY To Publish And Sell Your Own Book!

Writing a book doesn’t have to be hard. Here is our easy six-step method for publishing and selling huge amounts of your book or other informational product:

1. Pick a title that will sell well to your market. Make it something the people in your market really want.

2. Write your advertisement about the benefits around the subject you are covering.

3. Make the advertising super powerful. Include everything. Push the biggest benefits. Add all the things you think will make it sell.

4. Now your advertisement is written. This will show you what your book needs to have in it.

5. Make a list of all the benefits you can possibly think of. Come up with as many as you can... 50... or 70... or even 100.

6. Then, write a page or two around all of these benefits. These pages add up to a BIG BOOK that is completely focused on helping your reader get the things they want the most.

Listen closely: Most people make the mistake of writing the book first and then trying to create the sales material to sell it. This is not a good strategy. YOU SHOULD DO THE EXACT OPPOSITE: Writing your ad first lets you focus on the selling of your book or informational product. It puts all your focus on the group of people you are trying to reach. This will make your informational product more powerful to that group of people. Writing your sales material first will get you off to a powerful head-start. It will motivate you... Your advertising message will be created and developed while you’re full of enthusiasm for your product. This is the secret to making more sales and profits.

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